What if you could turn the buzz around AI into real business growth?
Artificial Intelligence is no longer a distant concept; it’s redefining how leaders make decisions, drive innovation, and create value.
Join us for an exclusive "AI for Business: From Zero to 100" Masterclass with Prof. René Bohnsack, the Academic Director of The Lisbon MBA Católica|Nova, and one of the world’s top researchers on AI-driven business innovation.
In this interactive online session, Professor René Bohnsack, renowned for his clarity, energy, and actionable insights, will reveal how leaders can go beyond the hype to strategically implement AI, driving impact through innovation, streamlining operations, and creating smarter, more agile organizations. Additionally, you will gain a deeper understanding of how AI and human intelligence can collaborate to shape the future of business.
Prof. René Bohnsack is the Academic Director of The Lisbon MBA Catolica|Nova and a Full Professor of Strategy and Innovation at CATÒLICA LISBON. His work focuses on generative AI in innovation, competition in digital business ecosystems, and digital sustainability. According to the Stanford University ranking, he has been recognized among the world’s most impactful scientists. His research explores the intersection of digital transformation and sustainable innovation and has been published in leading international journals in management and innovation studies. See his bio here.
Agenda | July 2| 5:00 -6:00 PM (WET)
5:00 PM – Introduction
5:10 PM – Masterclass
5:50 PM – Q&A
This interactive Masterclass also offers a valuable opportunity to experience the learning environment at The Lisbon MBA Católica|Nova and to explore the impact of AI on the future of business.
Reserve your spot now for this enriching opportunity! Takes 30 seconds to register.
Limited seats to keep Q&A interactive.
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